Rich's River Dirt was pretty much a accident really lol! We was using a household rub off camera just to see how it did on certain meats and such. Upon knowing Michael Pitre of Heaven Made Products thru a fellow YouTuber I sent this rub/seasoning to him to see what his thoughts was. Michael told me he'd do this and that and River Dirt was born! You won't taste another rub/seasoning out there that's even close to River Dirt! What sets River Dirt apart from most is that it's made in small batches to ensure that quality was all look for plus the quality of ingredients used is top notch bar none! The testimonials on YouTube is crazy as well and is just another reason you to should have some River Dirt in your pantry!